Make fashion circular

Brand mission:

To create a supportive bra that provides women with day to day comfort. The bras ultimate goal is to be environmentally friendly as well as break the stigma that my research has proven, 39% of women asked are only bothered about the support when purchasing a bra. I will create a brand that provides biodegradable bras by using sustainable materials such as lyocell. Removing other materials such as metal in order for the bra to become circular. The campaign will further promote the research findings and alleviate the obsession with fast bras and covering up.